- Melissa Minchala
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Data Driven Differentiation - An Apt Alliteration
Most small business owners will say the same thing; they started their business knowing their industry but not much else. Owning a business is one of the most brutal School of Hard Knocks in which people will willingly enroll. And while some are at graduate level, most are still taking the 101’s. Therefore, it should come as no surprise that one of the most important aspects of running a business is not practiced by many; establishing and keeping an eye on metrics.

