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When thinking about the role technology plays in your business, it’s natural to think of sales almost immediately.

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There is a bell curve for the adoption of technology in every industry. Early adopters tend to be very open to risk and like being on the cutting edge of technology. They drive the industry forward and find great reward there.

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As you are running your business, some numbers are easier to calculate than others. Those of the tangible costs, like utilities, vendors and payroll, are known and concrete.

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