There are many ways that content marketing can boost your website's relevancy and ranking in search engines.
If you want to increase your profits, promote brand awareness, or compete with other companies, then it's vital to explore the benefits content marketing has to offer.
While there are many perks to be gained from adopting a content marketing strategy, these top four benefits have a demonstrated impact.
1. Increase your relevance without looking spammy - Just sprinkling keywords over your website can actually harm you in SERPs (search engine results page) by making your site look spammy. However, if you provide a specific service, be it event tent rentals or organic pizza, you may naturally end up writing those keywords over and over again in just describing your menu or your services. When you add a blog that incorporates articles on these topics (for example, favorite pizza toppings), you create more authoritative webpages that link to those keywords. This tells the search engine that you are not spam, and you will see a boost in SERPs.
2. Target long-tail keywords - To increase your SERPs, you may have heard that you need to target long-tail keywords, or terms that are searched for less often. Long-tail keywords have less competition than broad keywords and are thus easier to receive a higher page rank for. By blogging about your business, you can incorporate these long-tail keywords in your content naturally, begin to rank for them, and increase your web traffic.
3. Demonstrate your authority to users - When you maintain a blog about your business, your users see you demonstrate your interest, authority, and knowledge. This can confer expert status on you. When users view you as an expert, they are more likely to choose you over a competitor. So, content marketing can have a direct and measurable return on investment.
4. Can lead to more press - Bloggers, journalists, and reviewers are always looking for reputable sources and emerging trends in a niche. If you have an opinion blog and you promote your content on social media, you can increase your expert status. Soon others may be quoting you, wanting to interview you, or linking to your articles online. They'll also be linking back to your website or blog. This will really increase your relevance in search results and can help you become one of the first websites returned in a search.
While you can roll out a basic content marketing strategy yourself, it may be preferable to hire an SEO copy writing service to do this for you. This will save you time and will also ensure that your content is created by skilled SEO professional writers who can write well-researched, engaging and unique content of interest to your target audience.
- by DataVelocity