Are you using Twitter as a social media outreach tool? Do you occasionally find yourself questioning the ROI of tweeting?
One factor you might not have considered when questioning your usage of Twitter is the impact that tweeting can have on your search engine rankings. Now that Google is indexing tweets, businesses actively participating on Twitter have a much greater chance of being discovered by local customers. Following are a few ways that Twitter can benefit your local search engine optimization efforts:
- Now that tweets are being indexed, it isn't just your social media followers that can potentially uncover your social media communications. Customers searching on their mobile devices can find your business' information as well as visitors planning to visit your area. The more thorough and helpful your tweets are, the better the chances are that customers will now find you even if they're not Twitter users.
- Adding images to your tweets can increase your retweet rate. The more engagement your tweets receive, the better the chances are of having Google index your tweet. For maximum advantage, make sure your tweets are rich in keywords relevant to local customers.
- Influencers can impact whether your tweets are indexed or not. When appropriate, include the Twitter handles of social media influencers in your tweets. Doing so helps increase the chances that an influencer will retweet your message, thus improving your chances of an indexed tweet. Be sure to engage with local social media enthusiasts and brand managers to maximize the potential of your social media optimization efforts.
These are just a few of the ways that Twitter activity can impact your marketing efforts to reach local audiences. From the hashtags you use in your tweets to the file names you give images prior to uploading those images to Twitter, each aspect of your Twitter activity has the potential to benefit your search and social optimization efforts. How will indexed tweets impact your business' efforts on social media?
- by DataVelocity